Should Your Small Business Hire an SEO Specialist?

If you own a small business, you have dozens of jobs: Generating leads and sales, personalized branding, social media marketing, salary for jobs ... runs on the list.

How much effort did you get to search engine optimization?

It is a process of getting organic (free) traffic from the search engine results. You need to highlight your business in organic results, or potential customers do not even know that they are present.

If you do this correctly, you will receive targeted traffic to your site and / or buy what you sell. Failure and your potential customers will know your competitors that they are present.

Small business owners often want to increase the small marketing budget. You can also search engine optimization and submit a DIY campaign that will not produce results or ultimately harm them.

Or is he a company that promises a lot of wrong with them, such as "You are Number 1 on Google!" (Well, no one can promise you).

Here are three great reasons that if you ask yourself that you want to rent professionally, "Do I pay for SEO?"

1. You benefit from a specialist's experience and knowledge.

Although no one knows Google's answer, there are more than 200 factors that use Google's search algorithms to rank web pages and pages.

This section of your marketing involves a lot of work and responsibility. Are you ready to do this yourself, or do you trust a foreign company on the success of your company, who offer you low prices?

If you hire the wrong company, it's not just about bad results. Many of these companies use illegal techniques. These are dirty ways Google is being removed from you for search results.

A good corporate for search engine optimization is always and takes Google rules. They evaluate their rivals and help promote and act on a strategy which leads to the results.

2. They help you get a better user experience.

When it comes with SEO outsourcing, it should be considered as a comprehensive process. Your efforts not only affect the Custom Content page on your entire web site.

Therefore, in order to find a leading marketing company, it is important to not focus on keywords. If you target the right keywords and potentially use it on your site, you will need more:

• How fast your site loads

• If your navigation is user-friendly or not

• Mobile friendliness

By selecting a balanced marketing company, your strategy will not only focus on keyword but also on other important factors that can increase or decrease your success.

3. You analyze the data.

This is one thing to change changes and try different things, but how do you measure its success or lack of it? You will only see the results and improve if you make a deep impact on your data and make adjustments.

It is not possible to get relevant information when you look closely at your analysis and regain the relevant data. Payment can focus on what you do in your business to choose for search optimization.

Ask questions before working SEO experts:

• Number of visitors

• The keywords people are using to find your site

• Bounce rate (how many people are landing on a page, not interacting with it and leaving)

• What content visitors are interacting with

• How much traffic you're getting from social media

You have to consider this process as a job interview. You hire a VIP for your business - a person who draws and keeps on their website.

Before employing another person for your team, you should ask the following six questions from your potential employee:

1. Can you guarantee that our website takes the first place for a search term?

This is the first question you should ask, because if the answer is yes, you are not a serious company. As described above, no one can guarantee.

2. Want to improve your search engine rankings?

If your consultant or company is good, they have a proven engine engine optimization strategy that shares with you. Pay attention to extraordinary answers about linking or keyword research - it's too much behind.

Speaking of links, how to make links to them. A good back link is more than thousands of low-quality backlink, and some consultants will try to convince you with the numbers rather than quality.

3. What is your reporting process?

Ask your potential company to know what metrics. They need to be informed about what's happening, and companies usually send (minimal) monthly reports. Surprise those who have no scheduled schedule to keep the customers up to date - it is often because there are not enough results for their exchange.

4. Improve voice search?

When you hire someone, they think out of the present and need to focus on the future of your business. A short ignoring strategy will not produce results long, and sound search should be on your radar.

According to ComScore, by 2020, 50% of search queries will be searched, so you should now improve your website for audio search.

5. Can you provide customer references or definitions?

A trusted company should be online referral to include names and organizations that have recommended them, or on the company's website or on Google or Yelp.

If someone is not an example of previous successes, then they can not take your business to the next level.

Here's a good trick: Ask them which customer was with them. If it's less than one or two years, run! This means that they are likely to use short-term techniques that are not permanent.

6. Why should I do you?

Listen to red flags "We are the cheapest" or "we bring you the most links". They want to hear that their plan includes long-term strategies for research, implementation and testing.

It's a great way to find your leading SEO needs to find a leading, professional company. If you ask, "How much does SEO cost?" My answer is that it depends on. A trusted company will work with you to find the best package and prices for your business.

Employment of SEO experts is a big decision, and much more on the deal.

Founder Web Development and Digital Marketing Company founder, a webmaster, business and marketing consultant and social media adviser. He works with businesses who do not support the knowledge, expertise and the construction of their online business presence.

By working with Susan and his team, customers felt confident and discounted their online marketing in the hands of reliable and caring, so they can focus on building their business, they It is a step-by-step guide to you.